Keynotes
AI Adoption
AI isn't the strategy. It's the reward for having one.
For organizations that have launched pilots, bought tools, and made announcements — but still can't point to a strategy. This talk reframes AI adoption as a people problem, a leadership problem, and a sequencing problem. Not a technology problem.
Your team doesn't need more tools. They need a better sequence.
Most organizations are tactically very busy with AI. Tools are being evaluated, vendors are being invited in, pilots are being launched. What's missing is the strategic clarity that should precede all of it — what are we actually trying to accomplish, how will we know if it's working, and where does AI genuinely add value versus where are we adding it because everyone else is?
The harder truth: only about 3% of enterprise workforces are currently AI proficient. The early adopters are saving real time — but that savings is staying with the individual. It's not compounding across the organization. The ROI everyone promised their boards isn't showing up because the foundation isn't there yet. And that foundation is not technical. It's human.
This talk is Brittany's practitioner-level answer to both problems. She covers the sequencing most organizations get backwards, how to build the human infrastructure that lets tools actually scale, and how to lead teams through change when the technology is evolving faster than your onboarding process. This isn't a tutorial on how to use ChatGPT — and it's not a permission slip to keep waiting. It's the framework for leaders who are done with pilots and ready to build something that compounds.
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The companies winning on AI aren't the ones who automated the most. They're the ones who knew where they were going before they started running.
- Brittany Greenfield
the takeaway
A framework for the work most organizations are skipping.
This talk works for leadership offsites, company all-hands, technology conferences, and industry associations looking to navigate the AI moment without the noise.
People First
Process Second - TOOLS LAst
Why launching pilots before building strategic clarity is the fastest path to the fortieth pilot — and the framework for getting the sequence right.
Help People Transform — Not Just Adapt
The difference between asking people to tolerate AI and equipping them to own it. Employees who take initiative on AI adoption compound value across the organization. Those who comply with it don't.
Governance Is an Accelerant, Not a Brake
Why the organizations moving fastest on AI are the ones that built guardrails early — and how a structured intake process for AI initiatives is what separates purposeful pilots from noise.
The Human Infrastructure is the Hard Part
Why successful AI adoption treats people infrastructure as seriously as technical infrastructure — and what it actually looks like to bring your team along rather than deploy tools on top of them.
Outcomes,
Not Outputs
How to measure AI success by whether the workflow improved and the business metric moved — not by prompts run or tools adopted. And why you have to shut down the old way of doing things to drive real change.
Don't Outsource the Thinking
How AI is quietly eroding the human capabilities that make organizations competitive — and what leaders need to protect deliberately so judgment, accountability, and critical thinking don't atrophy while everyone celebrates their automation wins.
find your fit
Built for you
Built for organizations that are somewhere between enthusiastic and exhausted — past the hype, not yet at the results. If your team is busy with AI, but can't point to a clear win, this is the talk that reorients the room.
contact
Bring this talk to you.
Available as a standalone keynote, a conference session, leadership meeting, or designed as a workshop for your team.